Hi Mark!

The digital 1s and 0s aspect of this article is only an example. Just a way to understand how information can exist in a sort of physical way and can be measured in bits or gigs of data.

(Although I did write a newsletter kind of about what exactly the internet is if you don't already know and are interested. https://curiousadventure.substack.com/p/what-exactly-is-the-internet?s=w)

In terms of the natural world, the information which is hypthothisized to be matter isn't digital. It's in our DNA and particle makeup, entropy, and other natural means. Does this answer your question?